It is simply when human mind liberates itself from the limitations and boundaries, technology moves ahead and raises one more milestone. This is what perhaps Ethan Marcotte did while he introduced the idea of creating web designs which "responds" to the screen dimensions and resolutions it really is being viewed on. His applying for grants Responsive Website design were viewed about the blog "A list Apart". Getting freedom from screen sizes and resolutions of different devices has become a liberating and maybe creatively fulfilling experience for the web site designers.
Within the web 0.1 era when static one-page websites are intended, things were pretty much simple, no less than as we see them in the present era. Gradually, mobile was introduced plus it went through several transformations which continue till today. Along came other devices too, including Notebook and Kindle. Even though the marketing geeks have always remained about the pursuit for good ways of reaching the customers and target audience, web has remained the most cost effective way of emailing them (a proven way initially and 2 way today) with best ROI. This has opened new avenues to forge transparent and uninhibited conversations and it has hence kept marketing teams on its toes to design their communiqué or websites fitted to the not only each screen size but also the top features of the each medium or device.
As the quantity of devices will surely rise, having separate websites for every device can help with a amazing number websites to become designed, updated and managed on a regular basis. Naturally that each website may well not convey exactly the same theme or essence, but demands to become created because your audience could visualize it on a device he is preferred with. To top it up, the audience experience with different browsers could differ vastly. Even though we've got the technology evolves further, we would look at independence from the limited screens of handheld devices. The ability to use any surface like a screen is probably beingshown to people there!
Today, even Google recommends Responsive Website design as their preferred way of building websites. Moreover, Google Analytics provides a consolidated set of the information of your website from each device, instead of different charts and graphs for several sites.
Responsive Website design was obviously a term coined by Ethan Marcotte which rests on the concepts of fluid designs and content and image choreography and media queries.
